The New Rules of Ecommerce Product Strategy
The New Rules of Ecommerce Product Strategy
The New Rules of Ecommerce Product Strategy
Product leaders from Mejuri and SUN join Mixpanel's Giovanni Bryden for a direct conversation about what the shift looks like in practice, and how the teams adapting fastest are thinking about it.
Product leaders from Mejuri and SUN join Mixpanel's Giovanni Bryden for a direct conversation about what the shift looks like in practice, and how the teams adapting fastest are thinking about it.
The funnel is dead. Now what?
Your conversion funnel made sense when customers arrived at the top and worked their way down. That model is breaking.
AI tools have collapsed search, discovery, and decision-making into a single conversation. Customers land on your site already informed, already decided, or not there at all. The signals that used to tell you where someone was in the buying process no longer mean what they once did.
Product leaders from Mejuri and SUN join Mixpanel's Giovanni Bryden for a direct conversation about what this shift looks like in practice, and how the teams adapting fastest are thinking about it.
What you'll walk away with:
How to optimize for a world where customers arrive already informed
Mejuri's GEO experiments are changing what content they build and why. Walk away with a practical framework for structuring your own content around AI discoverability.
A new way to think about segmentation when the funnel breaks down
When you can't predict where a customer enters, how you model behavior changes. See how leading teams are rethinking the signals they track and act on.
What "speed without signal" actually costs
Faster experimentation only helps if you're testing the right things. Learn how these teams decide what to run, what to skip, and how data keeps them honest.
Where agentic commerce is real vs. overhyped
GK and Artin have different views on this, and both are worth hearing. Leave with a clearer sense of where to invest now and where to wait.
The fundamentals that hold regardless of what the technology does next
Clarity, trust, and relevant content will still matter. Learn how to build for what won't change while adapting to what will.
The funnel is dead. Now what?
Your conversion funnel made sense when customers arrived at the top and worked their way down. That model is breaking.
AI tools have collapsed search, discovery, and decision-making into a single conversation. Customers land on your site already informed, already decided, or not there at all. The signals that used to tell you where someone was in the buying process no longer mean what they once did.
Product leaders from Mejuri and SUN join Mixpanel's Giovanni Bryden for a direct conversation about what this shift looks like in practice, and how the teams adapting fastest are thinking about it.
What you'll walk away with:
How to optimize for a world where customers arrive already informed
Mejuri's GEO experiments are changing what content they build and why. Walk away with a practical framework for structuring your own content around AI discoverability.
A new way to think about segmentation when the funnel breaks down
When you can't predict where a customer enters, how you model behavior changes. See how leading teams are rethinking the signals they track and act on.
What "speed without signal" actually costs
Faster experimentation only helps if you're testing the right things. Learn how these teams decide what to run, what to skip, and how data keeps them honest.
Where agentic commerce is real vs. overhyped
GK and Artin have different views on this, and both are worth hearing. Leave with a clearer sense of where to invest now and where to wait.
The fundamentals that hold regardless of what the technology does next
Clarity, trust, and relevant content will still matter. Learn how to build for what won't change while adapting to what will.
The funnel is dead. Now what?
Your conversion funnel made sense when customers arrived at the top and worked their way down. That model is breaking.
AI tools have collapsed search, discovery, and decision-making into a single conversation. Customers land on your site already informed, already decided, or not there at all. The signals that used to tell you where someone was in the buying process no longer mean what they once did.
Product leaders from Mejuri and SUN join Mixpanel's Giovanni Bryden for a direct conversation about what this shift looks like in practice, and how the teams adapting fastest are thinking about it.
What you'll walk away with:
How to optimize for a world where customers arrive already informed
Mejuri's GEO experiments are changing what content they build and why. Walk away with a practical framework for structuring your own content around AI discoverability.
A new way to think about segmentation when the funnel breaks down
When you can't predict where a customer enters, how you model behavior changes. See how leading teams are rethinking the signals they track and act on.
What "speed without signal" actually costs
Faster experimentation only helps if you're testing the right things. Learn how these teams decide what to run, what to skip, and how data keeps them honest.
Where agentic commerce is real vs. overhyped
GK and Artin have different views on this, and both are worth hearing. Leave with a clearer sense of where to invest now and where to wait.
The fundamentals that hold regardless of what the technology does next
Clarity, trust, and relevant content will still matter. Learn how to build for what won't change while adapting to what will.
The funnel is dead. Now what?
Your conversion funnel made sense when customers arrived at the top and worked their way down. That model is breaking.
AI tools have collapsed search, discovery, and decision-making into a single conversation. Customers land on your site already informed, already decided, or not there at all. The signals that used to tell you where someone was in the buying process no longer mean what they once did.
Product leaders from Mejuri and SUN join Mixpanel's Giovanni Bryden for a direct conversation about what this shift looks like in practice, and how the teams adapting fastest are thinking about it.
What you'll walk away with:
How to optimize for a world where customers arrive already informed
Mejuri's GEO experiments are changing what content they build and why. Walk away with a practical framework for structuring your own content around AI discoverability.
A new way to think about segmentation when the funnel breaks down
When you can't predict where a customer enters, how you model behavior changes. See how leading teams are rethinking the signals they track and act on.
What "speed without signal" actually costs
Faster experimentation only helps if you're testing the right things. Learn how these teams decide what to run, what to skip, and how data keeps them honest.
Where agentic commerce is real vs. overhyped
GK and Artin have different views on this, and both are worth hearing. Leave with a clearer sense of where to invest now and where to wait.
The fundamentals that hold regardless of what the technology does next
Clarity, trust, and relevant content will still matter. Learn how to build for what won't change while adapting to what will.
©2026 Mixpanel. All rights reserved
©2026 Mixpanel. All rights reserved
©2026 Mixpanel. All rights reserved
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©2026 Mixpanel. All rights reserved