What's inside:
A four-level metric tree framework explained at each level, from strategic KPI to individual bet
Two complete examples: a DTC lifestyle and wellness brand and a subscription-based grooming brand
Every metric and bet mapped to the specific number it's designed to move
Meet the Speakers
Gandharv Kalra
Director of Digital Product & UX, Mejuri
Artin Bogdanov
Co-Founder & CEO, SUN
Giovanni Bryden
Director of Solutions Engineering, Mixpanel
The funnel is dead. Now what?
Conversion funnels are breaking. AI is collapsing search and discovery. The signals you relied on no longer mean what they did. And attribution? It was already fragile.
Product leaders from Mejuri and SUN are joining Mixpanel’s Giovanni Bryden to talk about what’s actually working now: how to rethink product strategy when the funnel no longer holds.
What you’ll walk away with
How to optimize for informed, not impulsive, customers
Your buyers already know what they want before they land on your site. Learn what that means for discovery, conversion, and product positioning.
How Mejuri is running GEO experiments
See how a leading jewelry brand is adapting to generative engine optimization with real experiments and early results.
How to segment when the funnel breaks
Traditional cohort models assume a linear journey. When that model stops working, you need new ways to group and understand your users.
How to move fast without losing signal
Speed matters, but so does knowing what’s working. Hear how teams are maintaining analytical rigor while shipping faster.
Whether agentic commerce is real or overhyped
AI agents buying on behalf of users sounds futuristic. Hear what’s actually happening today and what fundamentals hold regardless of the hype.