Map your ecommerce growth model from north star to next bet.
Map your ecommerce growth model from north star to next bet.
Map your ecommerce growth model from north star to next bet.
Two complete ecommerce metric trees, mapped at every level. See how they're built, then build yours.
Two complete ecommerce metric trees, mapped at every level. See how they're built, then build yours.
What's inside:
A four-level metric tree framework explained at each level, from strategic KPI to individual bet
Two complete examples: a DTC lifestyle and wellness brand and a subscription-based grooming brand
Every metric and bet mapped to the specific number it's designed to move
When growth slows, there's no shortage of metrics to blame.
A metric tree puts them in order. One north star, a structured set of drivers below it, and specific bets your team can run. This guide shows what that looks like across two ecommerce brands, built to show exactly what changes depending on the model.
Sneak peek at the examples:
DTC lifestyle and wellness brand: North star is Monthly DTC Revenue. Bets are transactional, targeting exactly where the funnel breaks.
Subscription-based grooming brand: North star is Monthly Recurring Revenue. Retention is the first lever, and the bets reflect it.
Where they diverge: Different north stars, branches, and bets. Two businesses that measure growth in completely unique ways.
How to build yours: A structured starting point at the end. The only thing it needs is your north star.
When growth slows, there's no shortage of metrics to blame.
A metric tree puts them in order. One north star, a structured set of drivers below it, and specific bets your team can run. This guide shows what that looks like across two ecommerce brands, built to show exactly what changes depending on the model.
Sneak peek at the examples:
DTC lifestyle and wellness brand: North star is Monthly DTC Revenue. Bets are transactional, targeting exactly where the funnel breaks.
Subscription-based grooming brand: North star is Monthly Recurring Revenue. Retention is the first lever, and the bets reflect it.
Where they diverge: Different north stars, branches, and bets. Two businesses that measure growth in completely unique ways.
How to build yours: A structured starting point at the end. The only thing it needs is your north star.
When growth slows, there's no shortage of metrics to blame.
A metric tree puts them in order. One north star, a structured set of drivers below it, and specific bets your team can run. This guide shows what that looks like across two ecommerce brands, built to show exactly what changes depending on the model.
Sneak peek at the examples:
DTC lifestyle and wellness brand: North star is Monthly DTC Revenue. Bets are transactional, targeting exactly where the funnel breaks.
Subscription-based grooming brand: North star is Monthly Recurring Revenue. Retention is the first lever, and the bets reflect it.
Where they diverge: Different north stars, branches, and bets. Two businesses that measure growth in completely unique ways.
How to build yours: A structured starting point at the end. The only thing it needs is your north star.
When growth slows, there's no shortage of metrics to blame.
A metric tree puts them in order. One north star, a structured set of drivers below it, and specific bets your team can run. This guide shows what that looks like across two ecommerce brands, built to show exactly what changes depending on the model.
Sneak peek at the examples:
DTC lifestyle and wellness brand: North star is Monthly DTC Revenue. Bets are transactional, targeting exactly where the funnel breaks.
Subscription-based grooming brand: North star is Monthly Recurring Revenue. Retention is the first lever, and the bets reflect it.
Where they diverge: Different north stars, branches, and bets. Two businesses that measure growth in completely unique ways.
How to build yours: A structured starting point at the end. The only thing it needs is your north star.
Get the ecommerce metric tree playbook
Your tree won't look like either example. It's not supposed to. See how to start building yours.
©2026 Mixpanel. All rights reserved
Get the ecommerce metric tree playbook
Your tree won't look like either example. It's not supposed to. See how to start building yours.
©2026 Mixpanel. All rights reserved
Get the ecommerce metric tree playbook
Your tree won't look like either example. It's not supposed to. See how to start building yours.
©2026 Mixpanel. All rights reserved
Get the ecommerce metric tree playbook
Your tree won't look like either example. It's not supposed to. See how to start building yours.
©2026 Mixpanel. All rights reserved