Product analytics
Trusted metrics
Clear business impact
Decisions teams align on
Analyze user behavior, validate changes, and drive growth—in one unified platform.
See what drives growth. Track usage, adoption, dropoffs, and retention with paths, funnels, and cohorts. Session replays show the why behind behavior.
Prove what works. Run experiments tied to real business outcomes. Test features, flows, and layouts—then measure impact with confidence.
Confident insights at scale. Understand what’s driving behavior with AI, trusted metrics definitions, controlled event volume, and no surprise costs.
Trusted by 29,000+ leading companies
Complete product analytics
Track usage, adoption, drop-offs, and retention with powerful funnels and cohorts.
Segment users to uncover friction, optimize journeys, and connect metrics directly to product goals with live Metric Trees—so insights turn into action.
Experimentation
Run A/B tests on targeted cohorts and roll out features with confidence.
Measure impact across key metrics and drill into session replays to understand why changes work—before you scale them.
Self-serve insights
Let anyone ask and answer questions in seconds—no SQL or dashboards required.
AI surfaces patterns and drivers across trusted metrics, helping you explore deeper and move faster with confidence.
Companies choose Mixpanel for faster, easier analytics
Mixpanel allowed us to quickly measure and pivot as needed, leading to a 31% conversion rate improvement.
Brennan Clark
Director of Product
Mixpanel helps us see friction points, where users come from, etc. We doubled conversions & retain customers longer.
Bradley Allan
Product Manager
Insights that once required SQL now take minutes, helping us improve retention, conversion, and lift revenue.
Brandon Green
Staff Product Manager
