product intelligence platform

Analytics, session replay, and experimentation. Free forever.

Get AI-first product intelligence, 10K monthly session replays, experiments, and feature flags for free.

Track up to 1M events a month, unlimited seats, no credit card.

Set up in minutes with AI-guided install, autocapture, and pre-built templates.

Complete product analytics

product intelligence platform

Analytics, session replay, and experimentation. Free forever.

Get AI-first product intelligence, 10K monthly session replays, experiments, and feature flags for free.

Track up to 1M events a month, unlimited seats, no credit card.

Set up in minutes with AI-guided install, autocapture, and pre-built templates.

Complete product analytics

product intelligence platform

Analytics, session replay, and experimentation. Free forever.

Get AI-first product intelligence, 10K monthly session replays, experiments, and feature flags for free.

Track up to 1M events a month, unlimited seats, no credit card.

Set up in minutes with AI-guided install, autocapture, and pre-built templates.

Complete product analytics

4.5 / 5.0 score with 1300+ reviews

Built for everyone — not just analysts

All in one platform

Track behavior, run experiments, and watch user sessions in real time, all without switching tools or stitching data together.

Mixpanel product engagement analytics UI showing correlation analysis for user behaviors linked to increased conversion and retention. Heatmaps and charts identify optimal user actions, with key findings and correlation values presented, empowering product teams to drive customer engagement and improve product engagement through data-driven insights.

MCP and Headless

Connect Mixpanel to wherever you already work via MCP or Headless.

Mixpanel product engagement dashboard showing user signups by plan type for Premium, Standard, and Free plans. Time-series graph details daily active users, signup events, and week-over-week customer engagement growth, enabling data teams to analyze product engagement trends and inform business strategy.
Mixpanel product engagement dashboard showing user signups by plan type for Premium, Standard, and Free plans. Time-series graph details daily active users, signup events, and week-over-week customer engagement growth, enabling data teams to analyze product engagement trends and inform business strategy.

Mixpanel AI

Mixpanel AI can build dashboards, diagnose metric drops, and run experiments for you, all while using your business data as context.

Mixpanel analytics dashboard for engineering teams tracking CPU usage by project over time. Bar chart visualizes CPU consumption for multiple projects with detailed period-over-period changes, helping teams monitor technical product engagement, infrastructure efficiency, and optimize engineering resource allocation.
Mixpanel analytics dashboard for engineering teams tracking CPU usage by project over time. Bar chart visualizes CPU consumption for multiple projects with detailed period-over-period changes, helping teams monitor technical product engagement, infrastructure efficiency, and optimize engineering resource allocation.

No starting over

When you outgrow Free, nothing gets rebuilt. Your data, reports, and history carry over. Mixpanel is SOC 2 Type II compliant and GDPR- and CCPA-ready on every plan, including Free.

Mixpanel analytics dashboard for engineering teams tracking CPU usage by project over time. Bar chart visualizes CPU consumption for multiple projects with detailed period-over-period changes, helping teams monitor technical product engagement, infrastructure efficiency, and optimize engineering resource allocation.

Comparing free plans?

Here's where ours goes further.

2x

the session replays of PostHog's free plan

2 years

of data history (Amplitude Free is 1 year)

Unlimited

seats for the whole team

Comparing free plans?

Here's where ours goes further.

2x

the session replays of PostHog's free plan

2 years

of data history (Amplitude Free keeps 1 year)

Unlimited

seats for the whole team

Comparing free plans?

Here's where ours goes further.

2x

the session replays of PostHog's free plan

2 years

of data history (Amplitude Free is 1 year)

Unlimited

seats for the whole team

Comparing free plans?

Here's where ours goes further.

2x

the session replays of PostHog's free plan

2 years

of data history (Amplitude Free is 1 year)

Unlimited

seats for the whole team

Companies choose Mixpanel for faster, easier analytics

Companies choose Mixpanel for faster, easier analytics

Badge - Digital Analytics Leader
Badge - Digital Analytics Leader
Badge - Best Usability Mid-Market
Badge - Best Usability Mid-Market
Badge - Leader Small Business
Badge - Leader Small Business
Badge - milestone users love us
Badge - milestone users love us

31%

lift in conversion rate

80%

lift in subscriber growth

Mixpanel allowed us to quickly measure and pivot as needed, leading to a 31% conversion rate improvement.

Brennan Clark
Brennan Clark

Brennan Clark

Director of Product

Sago Mini
Sago Mini

2x

growth in conversion rate

Mixpanel helps us see friction points and where users come from. We doubled conversions & retain customers longer.

Bradley Allan
Bradley Allan

Bradley Allan

Product Manager

Lula
Lula

25%

lift in conversion rate

27%

reduction in churn

Insights that once required SQL now take minutes, helping us improve retention, conversion, and lift revenue.

Brandon Green
Brandon Green

Brandon Green

Product Manager

Buffer
Buffer

Build like your customer is in the room.

No credit card required. Ever.

©2026 Mixpanel. All rights reserved

Build like your customer is in the room.

No credit card required. Ever.

©2026 Mixpanel. All rights reserved